Women and the Heavy Toll of Psoriasis

Women struggle more with the emotional and social effects of psoriasis and psoriatic arthritis, according to a National Psoriasis Foundation report. The report showed that psoriasis looms over the everyday lives of about 20 percent of women, compared to 12 percent of men. Nearly 6 out of 10 women with psoriasis said it interferes with their quality of life.

Mabelynn Cajelu

Miss California USA 2013, Mabelynn Capeluj, knows firsthand the pressure psoriasis has on women. Diagnosed at age 16, psoriasis dominated her life for most of her teenage years.

“I struggled with my self confidence for years and I wanted to be literally comfortable in my own skin. As a teenager I had no self-esteem, I was anti-social and I was bullied and teased.”

No matter how hot the California sun, she wore long-sleeved shirts and pants to hide the psoriasis that covered her arms and legs.  Her fingernails were painted black to hide the fact she had no nails.  She wore hats constantly to hide the hair she had lost from psoriasis on her scalp.

“The pressure is so intense on women to appear attractive to others. So much of our capital in the world is based on our appearance,” said Wendy Chapkis, director of the Women and Gender Studies program at the University of Southern Maine and author of “Beauty Secrets: Women and the Politics of Appearance. “That’s not just an emotional reality—that’s a material reality.”

Self-acceptance is key to a better life

For the next 2 weeks, we are helping women and everyone with psoriasis

Affirmation on the inside of shirt

Affirmation on the inside of shirt

regain their self worth. We are partnering with NPF to bring empowerment to men and women through an act of giving.

With every purchase twenty two cents of every dollar goes directly to fund research for a cure, so women (and men) no longer have to hide underneath a hat or wear long sleeves on a hot day.

Studies say self-acceptance is a key to a better life. We print an affirmation on the inside of every shirt directly over the heart to help the wearer to focus on positive ways of thinking, a personal thought to help change negative thought patterns that can lead to helplessness and despair to empowering thought and well being.

How a woman with psoriasis chooses to dress also has an effect on how they feel

Looking good in clothes makes you feel better. Given the importance of appearance to women’s success and self-esteem, it’s hardly a surprise that nearly half of the women surveyed by the National Psoriasis Foundation, said they alter their clothing choices to conceal psoriasis, compared with a third of men.

Choosing comfortable flattering clothing can help a woman feel more confident and more in control of her disease.

Take Control! Click Here To Order